7 a.m. – 5 p.m.

Event Check-In & Registration at Memorial Student Center – 275 Joe Routt Blvd. College Station, TX 77843
Outside of Room 2300A

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8 a.m. – Noon

UIDP Board Meeting
MSC 1403

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8 a.m. – Noon


Concurrent Workshops

UIDP Academy Workshop: Perspectives on Advanced Corporate Affiliate Programs
MSC 2300 D

Speakers: Andrew Cockerill, UIDP, Todd Cleland, University of Washington, Cody Noghera, UC San Diego

A handful of schools have created corporate affiliate programs through which companies pay a fee to gain access to students, colleges or departments. A few programs are very successful, but there are many hurdles to consider when creating and maintaining programs. Companies also must weigh the cost against benefits: How do you determine whether to join? In what ways can you maximize the value from participation? What metrics should you use to determine whether to continue engagement? This session will consider the academic and corporate perspectives.

Day 2: Tuesday, March 24

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UIDP Academy Workshop: Communicating U-I Partnerships to Colleagues and Community
MSC 2300 E

Moderator: Sandy Mau, UIDP
Speakers: Mary Beth Campbell, CalTech, Collin Kleypas, BP America, Susan Wolff, Texas A&M, Kelly Brown, Texas A&M


There are tremendous opportunities and challenges in effectively communicating the value and impact of academic-corporate partnerships, both within an organization and externally. This workshop is targeted at non-communication professionals who possess a vested interest in leveraging their collaborations through effective communication. Using expertise and case study approaches, this workshop will consider a variety of communication modalities, examining:

Internal communication: Learn how to rationalize ROI to leadership and build broader awareness and support;  how to work with communication professionals inside your organization to build a compelling story.  

External communication: Examine and understand the different communication approaches used for the general public and for those in the academic and corporate innovation spheres; learn which strategies and communication elements are most likely to generate positive responses; find out how to use communications to promote programs that will be of interest to others.

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UIDP Academy Workshop: Contemporary Contracting Approaches
MSC 2401

Speakers: Elaine Brock, UIDP, Jarrett Ellis, Georgia Tech, Jeff Fortin, Penn State University, Scott Buck, Intel

Companies and universities are seeking better ways to strike collaborations between the sectors. There are a number of relatively new contracting approaches that have been adopted. This session will provide an overview of alternative contracting approaches including:

1. Contracting Continuum: Georgia Tech has adopted and promoted the Contract Continuum as a way to give potential industry sponsors a better understanding of how the university enters into agreements with companies.
2. Monetized foreground IP models: Examples include as Minnesota Innovation Partnerships and Penn State's model.
3. Industry consulting via university agreement: Faculty members in the U.S. have been allowed to consult one day a week (or 20% of their time) for external parties such as industry. This session will explore how some universities have developed programs that allow this consulting time to be brought in house and compensation for faculty members through a university agreement with the company.
4. Public dedication of IP: This is an approach being used by firms such as Facebook, Intel, and VMWare that stipulates that foreground IP generated by company-sponsored work is placed in the public domain. UIDP recently completed a quick guide on this topic.
5. Selling excess capacity: This will include a review of what universities need to consider when deciding whether and how to offer services and capacities of unique facilities to companies as users.

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Noon – 1:00 p.m.

Lunch and Annual UIDP Member Meeting
MSC 2300 A&B

This serves as the annual meeting of UIDP, a 501(c)3 membership association comprised of leading companies, universities and other research performers. During this meeting, representatives will be given an update on UIDP activities during Fiscal Year 2020 and provided other relevant information about the partnership. Member representatives and others are welcome to attend.

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1:30 p.m.

General Meeting Begins
MSC 2300 A&B

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1:30 p.m. – 1:45 p.m.

Welcome & Opening Remarks
MSC 2300 A&B

Speakers: Mark Barteau, Texas A&M University, Chris Ramming, VMWare, Jay Walsh, Northwestern University

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1:45 p.m. – 2:15 p.m.

Keynote: Army Futures Command
MSC 2300 A&B

Speaker: Lt. Colonel Craig Martin, Army Futures Command

Army Futures Command (AFC) and the Texas A&M System have established a large-scale, strategic partnership that will establish cutting-edge facilities where AFC will develop, test, and evaluate next-generation technologies from the private sector and universities around the country. This keynote speech will expand upon how AFC draws on research and development from universities and industry partners to modernize the U.S. Army.

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2:15 p.m. – 3:15 p.m.

Panel: Re-envisioning Acquired Spaces for New Partnerships
MSC 2300 A&B

Moderator: Mark Barteau, Texas A&M University
Speakers: Daniel Duncan, University of Nebraska, Kelly Templin, Texas A&M University System, Charles Riordan, University of Delaware, Patricia Bou, CannonDesign


In recent decades, corporate and government realignments have provided opportunities for some universities to acquire and repurpose large tracts to serve their academic, economic development, and other missions.  For an individual university, this may present a once in a century opportunity, especially as acquisition costs may be very attractive.  Panelists will share their ongoing experiences with repurposing large public, industrial, and military sites as centers for research, innovation, and partnerships with industry and government.  The visions and financial models behind these specific cases provide useful examples of creative, knowledge-driven, public-private partnerships at a significant scale.

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3:15 p.m. – 3:45 p.m.

Break

Prefunction Area

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3:45 p.m. – 4:15 p.m.

Manufacturing USA

MSC 2300 A&B

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4:15 p.m. – 4:20 p.m.

Introduction to Breakouts

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4:20 p.m. – 5:20 p.m.

Breakout Sessions #1

Partnership Management & Research Administration: Organizational Design of University-Facing Industry Research Organizations (UFIRO)
MSC 2300 D

Speakers: Chris Ramming, VMWare & Gaby Cruz Thompson, Intel

This session will consider how companies can leverage university-facing industry research organizations (UFIRO) to advance their innovation strategy.  

A UFIRO is a corporate organization specifically chartered to engage with academia on external research collaborations as an element of a broader innovation strategy. When a company begins to recognize external research interactions as a formal part of its innovation strategy, it will often create a research-oriented organization to engage with academia. This organization is generally distinct from but may interact with, other university-facing company functions, such as recruiting, corporate social responsibility, and diversity and inclusion. This organization is also generally distinct from the internal research group, although it may interact closely with an internal research group to advance its goals.

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NSF Convergence Accelerator Program Update (Government Engagement & Economic Development)
MSC 2300 E

Speaker: Doug Maughan, NSF

The NSF Convergence Accelerator will be issuing a new RFP in early 2020. Douglas Maughan, who leads the program, will give an update on the program and provide information on how interested parties (companies, local and state governments, non-profits, and universities) can get involved.

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Basic Project: On-Campus Opportunities for Industry Personnel (Project Management & Research Administration)
MSC 2401

Speakers: Bob Starbuck, UIDP & Geanie Umberger

There are numerous opportunities for industry personnel to share their expertise in academia. This session will provide an overview of a recently launched UIDP project that seeks to capture and catalog the various opportunities available and communicate the possible benefits for employees, employers, and universities.

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Teaming Agreements (Contracting)
MSC 2404

Speaker: Elaine Brock, UIDP

This session will consider the need for and purpose of teaming agreements. Specific items to be covered include essential elements, items that should be excluded from these agreements, and practical tips about scope, duration, and processing.

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Developing Tomorrow's Talent Pool through Strong Partnerships with Industry (Workforce Development & Student Engagement)
MSC 2405

Speakers: Jeff Summers, Quest Medical Inc., Cindy Lawley, Texas A&M University, Andreas Bernhard, Sikorsky (Lockheed Martin)

Industry and university collaborations can be based on a number of driving factors. including recruiting talent, sponsored research, and technology transfer. This breakout session will focus on a few highly impactful programs where industry plays a significant role in the development of unique programs for broader STEM impacts, collaborations in the development of curriculum, and providing students opportunities to engage in high-impact experiential learning activities such as capstone design projects. These partnerships between academia and industry will ensure that the industry leaders of tomorrow are being equipped with the necessary knowledge and skills to become successful in their professional careers.

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5:20 p.m. – 5:25 p.m.

Travel time to reconvene

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5:25 p.m. – 5:30 p.m.

Closing Remarks
MSC 2300 A&B

Speaker: Theresa Mayer, Purdue University

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5:30 p.m. – 7 p.m.

Reception: Texas A&M Memorial Student Center
MSC 2300 A&B

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7 p.m. – 9 p.m.

Dine Arounds or Dinner On Your Own

Dine Arounds create an intimate networking experience to expand your connections and build relationships. Each attendee is responsible for their own check and transportation. Space is limited. Email michelle@uidp.net for more information.