Meetings & Events

Developing and Using Metrics to Measure Innovation Partnership Value

This workshop will be held at UIDP25 in Detroit, MI. In this workshop, we will hear from industry and company representatives who have developed measurement systems to show the value of their partnerships as well as demonstrate and communicate the value they create to their larger community ecosystems.

Workshop Overview

Both Corporate and University entities are under increasing pressure to demonstrate the value created by their activities. For the Corporate entity, demonstration of the tangible value created by university partnerships as well as linkage to corporate responsibility initiatives is essential for the long-term success of an external partnership program. For University partners demonstration of the value created by partnering work is also important, but larger issues such as contribution to economic development and support of regional activities is gaining increasing attention.  In this workshop we will look at existing models used in measuring value creation by research activities, how these can be applied to individual situations and the use of these metrics to communicate the value and results from the partnership.

Workshop Format

This workshop will provide valuable insights into the development and use of metrics to monitor progress and contribution of your various research and partnership activities. This will include metrics to demonstrate how these activities contribute to corporate results and/or the university role in economic development. The workshop will be highly participatory with case studies and discussion with experts.

Agenda Highlights

The workshop will focus on three primary areas:

1. Overview of Current Metrics Systems. 
   Previous work to quantify thevalue of the research enterprise will be discussed as will systems used to

   evaluate effectiveness of research centers and consortia.
2. Case Studies.
   Industrial and Academic practitioners will share their journeys in the establishment of measurement systems, the use of these systems to communicate with key stakeholders and metrics can be used as part of an overall management system. Presenters from Eastman Chemical Company, Ohio State University, John Deere and others will present their approaches and learnings in developing a measurement systems.

During the workshop key questions that will be addressed include:

• What systems of measurement of value creation are already available?
• How does one determine which measures and systems are appropriate
  for their situation? 
• How do you tie the metrics into larger messaging activities?  
• How do you maintain a system that is simple but credible for demonstration of value?
• What is the appropriate mix of ‘hard’ and ‘soft’ metrics?

Who Should Attend

This workshop is targeted to corporate and academic representatives with responsibility for managing university-industry partnerships as well as those that interface with their respective community and government partners. This includes representatives of Technology R&D, Economic Development, University Relations, Faculty, or anyone interested in leading practices demonstration value creation of research and partnership activities.

In order to maximize direct engagement among attendees and speakers, attendance is limited.

Logistics

Meeting Location: 

Wayne State University,
Student Center Administration
5221 Gullen Mall
Detroit, MI 48202

Hotel: 

A block of rooms has been held for the UIDP25 conference at the Westin Book Cadillac and the Marriott Hotel at the Renaissance Center. To receive the UIDP25 rate, reservations must be made on or before 5:00 pm EST, Tuesday, September 5, 2017. Hotel room rates are subject to applicable state and local taxes (currently 15.00%).
Please mention the group name UIDP25 to receive the conference rate.

• Westin Book Cadillac
  1114 Washington Boulevard
  Detroit MI 48226
  (313) 442-1629
  www.bookcadillacwestin.com
  UIDP25 rate: $175 / night (single)
• Marriott Hotel at the Renaissance Center
  400 Renaissance Drive
  Detroit MI 48243
  (313) 568-8000
  www.marriotthotels.com
  UIDP25 rate: $189/night (single)

Cost

UIDP Academy Workshops: September 25–26
Early Registration is on or before August 28, 2017

Members – $225.00 early / $325.00 regular

Non-Members – $450.00 early / $650.00 regular

General Meeting: September 26–28

Early Registration is on or before August 28, 2017

Members – $375.00 early / $475.00 regular

Non-Members – $2,250.00 early / $2,500.00 regular

This UIDP Academy: Measuring Value Workshop takes place immediately prior to UIDP25.