Are industry engagement execs missing the boat when it comes to athletics?
Excerpted from the October 2022 issue of University-Industry Engagement Advisor. UIDP members can view the entire issue here. University athletics sponsorships are big money. How big? Well, according to Statista, a German company specializing in market and consumer data, college sports sponsorship spending hit about $1.25 billion in 2017-18 (https://www.statista.com/statistics/607861/college-sports-sponsorship-spending/), the most recent years for […]READ MORE