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Tag Archives: Caroline Wood

10/12/22

Are industry engagement execs missing the boat when it comes to athletics?

Excerpted from the October 2022 issue of University-Industry Engagement Advisor. UIDP members can view the entire issue here. University athletics sponsorships are big money. How big? Well, according to Statista, a German company specializing in market and consumer data, college sports sponsorship spending hit about $1.25 billion in 2017-18 (https://www.statista.com/statistics/607861/college-sports-sponsorship-spending/), the most recent years for […]

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