What Makes Green/Clean Technologies Investible?
Excerpted from the November 2024 issue of TechEngage. UIDP members can view the entire issue here.
Green and clean technologies have garnered a lot of interest from both researchers and investors in the past two decades. Investment in these technologies has grown steadily, reaching $1.77 trillion in 2023, a 17% increase over 2022 according to BloombergNEF. That sounds like good news for universities with ongoing research and projects in the green/clean tech space, but not every green/clean tech project is marketable in a way that attracts licensees. Differences in timeline expectations, commercial potential, and even leadership qualities can keep companies from looking closely at technologies that may well solve important problems but don’t offer enough commercial upside.
Before reaching out, it’s important to understand what makes a green or clean technology or start-up investible to companies and venture capitalists.