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July 30
1:00 pm - 5:30 pm
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Keble College
United Kingdom

UIDP Academy: Developing Effective Strategic Roadmaps

July 30 @ 1:00 pm - 5:30 pm

Here’s your opportunity to attend two UIDP Academy Workshops at the University of Oxford. You can explore the campus, stay overnight at historic Keble College, dine in the magnificent Victorian Gothic Dining Hall – all for one fee. See details below.

See other UIDP Academy Workshops options at the University of Oxford. 



This workshop takes place immediately prior to the Oxford UIDP Summit and
requires its own registration. To attend the Oxford UIDP Summit, you must apply to register separately.

Developing Effective Strategic Roadmaps Overview


The hockey player Wayne Gretsky famously said, “I skate to where the puck is going to be, not to where it has been.”  Similarly, strategic planning involves a process of determining where an organization wants to go, rather than an analysis of where it has been. Key to this strategic analysis is the development of the plan, or roadmap, of needed steps to effect such change.

Roadmapping is a technique for linking the strategic vision with a plan for the development of needed organizational capabilities that enable meeting short and longer-term strategic goals. For many companies, academic institutions are a key component of these roadmaps. This workshop will incorporate case studies and class exercises to illuminate the key elements of the roadmapping process.


This workshop will be highly interactive. We will use a combination of presentations and panel discussions to set the stage and framework for roadmapping. The workshop will transition into facilitated breakouts and group work as we apply general principles and frameworks to real-world situations. Participants are encouraged to come with problems, scenarios, and topics/questions of direct relevance to their own organization. The facilitator will supply additional case stories and examples taken from real-world practicum.

Confirmed Presenters

Mark Schmidt – John Deere
Angel Hedberg – Research Triangle Institute (RTI)
Nicky Athanassopoulou – University of Cambridge


Full agenda coming soon.

The workshop will focus on, but not be limited to, these primary areas:

  1. What is Strategic Roadmapping? Process, approaches, and aspects of various approaches.
  2. Case Studies. Practitioners will share examples of how they have used roadmapping to set strategic direction and then used these roadmaps to take action on setting research portfolio and partnership strategy.
  3. Group Exercises. Workshop participants will share their most challenging problems, which we will use as a basis for group exercises.

Key questions that will be addressed include:

  • What is roadmapping and when should we undergo such a process?
  • How can we set a meaningful and actionable vision for the future based on roadmapping?
  • How and when should I engage strategic partners in discussions on future directions?
  • How do we measure progress and set in-process measures to determine when or if adjustments to the roadmaps should be made?

Who Should Attend

This workshop is intended primarily for individuals in industry involved in corporate strategy or strategic partnership development and academic professionals involved in the development of long-term strategic partnerships. While the workshop will be focused on best practices and success drivers from an industry perspective we will also discuss how partners institutions can link their planning to the roadmaps of their strategic partners. In order to maximize direct engagement among attendees and speakers, attendance is limited.



Keble College
University of Oxford
OX1 3PG, United Kingdom

Download the logistics memo for other important details.


Document Subject to Change

This document is subject to change. Email info@uidp.net for more details.

Copyright © 2015 by University Industry Demonstration Partnership (UIDP)


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Cost includes two workshops, lodging at Keble College for one night (Tues., July 30), all meals and receptions on July 30 and breakfast and lunch July 31.

This UIDP Academy Workshop takes place immediately prior to The Oxford – UIDP Summit

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